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Our trademarked proprietary process, born from decades of experience and industry knowledge in FMCG/Retail, Health and Life Science.

Why SCALE™?

SCALE™ represents the five core principles of our brand guardianship;
Strategic, Creative, Adaptive, Localise, Environment.

These five principles work by developing your brand, to win in a highly competitive environment by providing an understanding of all the unique attributes and differentiators that help to gain competitive advantage.

Our team work closely with you to develop the visual language for your go to market and omnichannel strategy. We help your brand win the battle for attention and recognition by breaking through the clutter, making it findable, recognisable and familiar.

SCALE™ embodies all our learnings from the client to agency side, creating a transparent, honest and trustworthy process that elevates the relationship between us both.

Strategic

The knowledge gathering, the Why?

Strategic

  • Research and insights
  • Brand promise and message
  • Brand positioning
  • Brand design
  • Workshops
  • Brand assets design
  • Copywriting

Creative

Explore the right direction.

Creative

  • Packaging design
  • Marketing communications
  • Web
  • CGI & Animation
  • Photography

Adaptive

Controlling consistency of brand.

Adaptive

  • Packaging range extension & rollouts
  • Marketing communications
  • Omnichannel support - Online and In-store POS
  • Corporate communications materials, both online and physical

Localise

A seamless transition into new/existing markets.

Localise

  • Packaging design
  • Digital marketing & communication asset creation and localisation
  • Global launch support and distribution
  • Online and In-store POS
  • Corporate communications materials, both online and physical

Environment

The earth as an ambassador.

Environment

  • Pack science
  • Online portal - Material selection & substrate database
  • Packaging audit
  • Product design
  • Innovation
  • Consulting

Contact us.

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