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A global pharmaceutical company headquartered in Paris engaged the creative team at XDS Brand to take a well-known and established product and redesign it in line with market trends.
tHE DELIVERY
Staying loyal
Our biggest challenge here was to completely redesign the packaging for a well established product. We needed to give it more modern look and improve its shelf performance through better communication, while staying loyal to its customers and still being easily recognisable.
the SOLUTION
A second life
We looked closely at the Greek market and studied different characteristics of local design, typography and customer preferences, using this analysis to underpin our design. As a result, in just under eight weeks, we managed to give one of their flagship products on the Greek market a second life.
